On Novemeber 27 2010, in the symbolic automobile museum of Meilenwerk, which is rebuilt from old airport in Dusseldorf, AP executing chairman Philippe Merk officially welcome Michael Schumacher to become AP brand ambassador. Schumacher is the famous rider of Germany and win the world-class champions by seven times. He owns the superb position in the auto racing history. The champions include 68-time Pole position, 91 rounds of pit-stop winner. He has come to the top podium for 154 times. Such astonishing record has made him as the greatest racer in the recent auto racing history. In 2010, he comes back to the racing field. We will wait for his challenge for the 18^th world-class racing championship in the next season to continue creating his glorious record.

All drivers may be with the determination to exceed time. Just like what he said:”2 minutes would mean forever to racers, because we are used to fighting for 1/10 seconds.” He is also quite addicted to watch manufacturing crafts. At the same time, he is also the well-known expert in watch industry. He once said: “Though my good friend, Jean Todt, who is present FIA chairman and executor of former Ferrari team, introduces AP to me. Commonly, I’d like to hold same attitude on watch and racing cars. AP is the same with top-class racing car to apply high-tech material, op-class developing techniques and perfect mechanical performance. I admire the AP work team of Le Brassu and Le Locle. They wonderfully illustrate each wrist watch by precision science and brave design to combine traditional watch manufacturing skill in top level.”

Car racing is the familiar area for AP, because AP keeps sponsoring many classic racing champions like National Classic Tour, Gstaad Classic and Tour Auto. AP brands ambassadors also include three other racers: Rubens Barrichello, Jarno Trulli and Sébastien Buemi. Such events and sponsors from brand ambassadors also lead AP to invest more attention and passion to racing champions. AP executing chairman Philippe Merk emphasizes once again:” The reason for AP to choose such famous and popular sportsmen or racer as the brand ambassadors is that they fully fit the basic spirits of AP: tradition, perfect and innovation.” He also said:” Schumacher is not only the great racer but also the humble and broad-minded men. He is generous to make use of his influence force to help more people. And he also shows the braveness and determination for challenge and car racing. He is a brand ambassador with elegance and humbleness. Of course, the royal rubber offshore timing watch for him would be the extremely top choice in first-class sport watch area.”

Machael Schumacher was born on Jan 3, 1969 in Germany. His father Rolf dealt with tiny racing field in Kerpen. In such environment, Schumacher began to contact auto racing from very young age. When he was four, Schumi owned his first racing. Schumi is the nickname from his fans. The earliest racing report of him showed up in 1973. It is reported that:” Though he is young, he owns shocking racing speed.” In 1983, he owned the certification of karting racing in Germany to embark his astonishing adventure. In 1984 and 1985, he won the Germany Youth Karting Championships continuously. And then he got the third prize of Europe Karting Race in 1987. In 1988, he officially entered the single-seat race and won the top prize for Eufra team in Formula Ford 1600. At the same time, he also took part in Formula König circuit race in Germany and won 9 out of 10 rounds. In the same year, he became F3 racer for WTS team and won the champion in 1990. It was also the fifth victory in his history. After that, his champion path went smoothly. Quickly, he entered the age of top champion of racing car on Aug 20, 1991, and then won a series of games until he decided to quit at the end of 2006.

However, his passion on racing has penetrated into his blood and becomes the part of his body. Therefore, 3 years later, he decides to come back without any hesitant. On Dec 23, 2009, Machael Schumacher officially claimed to join the team of Mercedes GP Petronas F1 to continue working with Ross Brawn, who has accompanied him for world champions by 7 times. Such genius racer may be with endless passion. In fact, his return just showcases his irresistible passion for racing and the braveness to take burden of any risk. Through the difficulties, Machael Schumacher and his racing team have won the respectful results. That may forecast his better performance in 2011. His spirit on conquering difficulties may also illustrate his intelligence on racing exercise. Even though, he still insists that:” Victory is from the whole team’s cooperation. It could not be reached by one person.”

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